The yearly marketing communications and design competition now has two new categories.
The competition was launched in the beginning of January and has added two new categories for this year: Outside advertising and Package design. The categories were added due to a high demand.
Additionally, the Branding of design category will continue as Product design and its branding. With this, Grafia wishes to highlight the fact that a product cannot succeed without a strong brand. Altogether, the competition has 18 categories.
Niklas Lilja, who has been chosen as the leader of the jury, is an innovation leader at the Californian Enso Collaborative, a company that combines business with social influence. Before Enso, Lilja worked as a creative director at Goodby, Silverstein & Partners in San Francisco. The whole jury consists of 65 design and marketing professionals and it can be explored here (only in Finnish).