In this third episode, we meet Laura Aalto, who tells us why design is an exceptional tool to recreate the city, how is design in the very core of marketing Helsinki and why she is so impressed by Istanbul.
Epidode 3: Laura Aalto
CEO of Helsinki Marketing
Laura Aalto is the recently appointed CEO of Helsinki Marketing. Helsinki is of course the home of Helsinki Design Week, but also a town which is getting more and more recognition as a business and cultural hub and as a travel destination. Laura may be new to her current job, but she has worked for cultural design and marketing organizations in urban context for years. Currently the City of Helsinki is renewing its marketing effort and has high hopes for the future. So Laura is definitely in the right place at the right time with the right skill set.
Laura sees that Helsinki is going through the biggest transformation of its history. She believes that the activities and events create a modern livable city. How does City of Helsinki try to get citizens involved in co-designing the city? In this episode Laura also tells us why design is an exceptional tool to recreate the city, how is design in the very core of marketing Helsinki and why she is so impressed by Istanbul.
Listen to the episode
Helsinki Design Weekly Podcast
Helsinki Design Weekly Podcast is for design professionals and lovers of good design, and anyone interested in how creators and decision makers think and work. It’s also for people who love cities and urban life.
The whole world seems to be moving into cities. Where are the most fantastic new things happening and how can this development be designed and managed for the benefit of mankind?
The podcast is taped in the often chillingly cool Helsinki but it is at home in all the great towns of the world. Our guests usually have a connection to Helsinki Design Week, but more importantly, they have thought and done things that are shaking the design community.
Each episode will be a conversation with or interviews of an interesting global design voice. Focus will be on global trends that are related to urbanization. All discussions are in English and last around 30 minutes.