HLYNUR GUDJONSSON is the Icelandic Trade Commissioner to North America and the Consul General for New York, New Jersey, Connecticut and Rhode Island.
The office is focused on the economic opportunities between the United States and Iceland, specifically in the areas of food and beverages, tourism, energy, foreign direct investment and culture.
He has more than 20 years of experience as a strategist and managing director for public relations, advertising and political campaigns. Prior to joining the Consulate General’s office, Gudjonsson served as brand manager for Icelandic USA, Inc., a global seafood importer, wholesaler and manufacturer, where he developed and executed the company’s strategic branding initiatives.
Gudjonsson holds a master’s degree in Integrated Marketing Communication from Emerson College in Boston and a bachelor’s degree in Political History from the University of Iceland in Reykjavik. In addition to his role as Consul General and Trade Commissioner, he serves as the General Manager of the Icelandic-American Chamber of Commerce and the Icelandic Canadian Chamber of Commerce. He is the founder of the Foreign Trade Commissioner’s Association in New York, and a chairman from 2006-2012. His master’s thesis on nation branding was published in The Journal of Place Branding.