• Exhibition


  • Fashion and textile design
  • Sustainability
Sep 15, Fri 12:30-16:00
Awake Concept Store, Fredrikinkatu 25, Helsinki
Event type
Free Admission
Accessibility for all

Fashion exhibition Metsä/Woods by Lovia takes you on an interactive trip into the woods. Metsä/Woods examines our relationship to woods by creating two parallel realities – one made by hand and the other with AR technology. 

The exhibition launches Lovia’s AW17 Mänty Men’s and Women’s Collection and connects the products with their source of inspiration. Lovia is a Helsinki-based brand that makes bags and jewelry from rescued materials. Lovia’s concept is also fully transparent: Each bag has a unique code that reveals the whole history behind it – the former lives of the materials and the everyday life of their makers. You just have to crack the code at www.loviacollection.com/dna.

Collaborating artists:
Landys Roimola, installation
Juuso Patrikainen, animation

Prepare yourself for the trip into the woods by downloading the Arilyn application here:


Awake Concept Store is open:
Tue-Fri 12:30–18:30
Sat 11–16

More information


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