Super popular Design Market takes over the Cable Factory and online stores 11–12 September 2021!

Design Market is one of the Helsinki Design Week classics, and this autumn it will be organized both physically at the Cable Factory and via the online stores of our vendors. Helsinki Design Week will take care of the practical arrangements and the marketing campaign.

Design Market is the largest stock sale event in the Nordic countries and the signature kick-off event for the Helsinki Design Week festival. The idea is to empty the warehouses of our vendors to make space for new products.

Design Market is a curated event, and its vendor slots are very much in demand.

We select companies that have applicable items to sell: last-season products, prototypes and items of substandard quality, for example.

Helsinki Design Week encourages all of its contributors to pursue sustainable development, and the Design Market is primarily targeted at design companies with high quality products while adhering to the principles of sustainable development. We encourage our vendors to engage in transparent design and manufacturing and expect them to provide detailed information about the origins of their products and materials.

At the Cable Factory & Online stores

In order to provide a safe and healthy event, the market at the Cable Factory will involve fewer vendors compared to previous years. The nominal entrance fee allows us to provide high quality side events, reach an audience with purchase potential and keep this event alive during these challenging times. Thanks to ticket sales, we have been able to reduce the price per square metre.

The online stores participating in the Design Market are listed on a new web page which is a collection of all the vendors and their special offers on one platform. Helsinki Design Week will provide marketing material and communication guidelines to the vendors.

At the Cable Factory, we’ll follow the restrictions and recommendations valid at the time of the event. Physical event production will be monitored in view of the pandemic throughout pre-production, and we will check the event’s feasibility in June and at the turn of July and August. Vendors can cancel their participation in the Cable Factory event by 5 August 2021.

You can apply for a vendor stand at the Design Market from 11 March to 27 May 2021. You can register later between 27 May and 18 June 2021 but for an increased fee (20%).

We have a limited number of stands available, and we favour companies with high quality design products and adhering to the principle of sustainable development. All applicants will be informed about our decision by 11 June 2021 at the latest.  

Cancellation terms and conditions: You may cancel your application for the online campaign until 18 June 2021 and for the Cable Factory event until 5 August 2021. If Finnish authorities prohibit physical events in Helsinki between 9 and 19 September 2021, your participation fee will be reimbursed in full also after 5 August 2021.

If you have any questions concerning the Design Market, please contact Ilona Jämsen at ilona.jamsen[at]  

Subscribe to the Helsinki Design Weekly newsletter

Helsinki Design Weekly is an online design publication presenting timely phenomena in the field of design and raises discussion about the future of the industry bolstered by top writers on the front lines.