Online & In-store 3-5 September 2020
Design Market, known to be taken place at the Cable Factory, will this year be arranged by way of exception in-stores and online. The dates are 3-5 September 2020.
For a number of reasons, we have a very different festival ahead of us compared to previous years. Helsinki Design Week has carefully considered all of the guidance given by the Finnish authorities, and we will only produce events with a strong focus on safety. This means that we will keep monitoring the development of the pandemic situation. One concrete example of this is an added emphasis on producing smaller-scaled events.
The Design Market once again promises great finds, samples and other treasures at affordable prices. The products are sold directly from the vendors’ own physical shops and online stores. All selected vendors will be listed on the HDW Design Market event page, where there will also be information about the vendors and their Design Market discounts. All vendors can arrange small events, drawings or even provide the customers a chance to meet the designers at their own stores (following all of the guidance given by the Finnish authorities at that time).
HDW will provide marketing communications, PR and advertising campaigns to all Design Market vendors. We will make use of the contact register collected over the last 15 years of working in the business as well as our own media, Helsinki Design Weekly. The Weekly newsletter has over 20K readers each week, and during the festival the HDW webpage reaches over 74K unique visitors and gets over 300K page views. Our own radio program Helsinki Design Weekly will start its weekly broadcasts again in August 2020. The Design Market will also be visible on outdoor advertising surfaces.
The strength of the Design Market lies in community and synergy. When commiting to this together, the results are more effective. When everyone gathers on a common platform, we can make an impact and create opportunities. For this reason, it is important that all vendors also commit to spreading the news through their own channels. HDW will provide a communication guide both in Finnish and English to all vendors.
The application period for the Design Market ends on 15 July 2020. The selected applicants will be informed during July. The campaign starts in August and culminates when the Design Market takes place on Thursday to Saturday, 3–5 September 2020.
Please note that vendors who have applied to the Cable Factory event will not automatically be part of the Design Market. Please complete a new application and apply for the Design Market!
The application period for Design Market 2020 has ended.
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