Interactive service brings wayfinding and events for tourists and others in need of guidance. The service is located on touch screens in central Helsinki.
For people interested in the festival, the screens share information about the events, and route to the location. With the help of Eventmore application, the events and routes can be explored with a smart phone. On the screens, animations allure people to touch and find their pick on Helsinki Design Week.
“During Helsinki Design Week there are 200 different events in the city. The wayfinding service on the city screens helps find the most interesting events. This supports our campaigning. It is also an example of urban design,”says Hanna Harris, the Programme Director of Helsinki Design Week.
Find your way with touch screens
All the outdoor screens are interactive touch screens that have a map-based wayfinding service. By tapping the map users can find out more about attractions, events, public transportation and other important services. The map shows routes and walking distance within a five minute radius. The service is available in Finnish, Swedish and English.
“Helsinki is the most popular and international place to visit in Finland. That is why the wayfinding is really needed. The wayfinding service on the city screens helps to find central locations, attractions and events in the city,” says Tuulikki Becker from Visit Helsinki.
Making the most of digital screens
For the content, the service utilizes City of Helsinki’s open data sources available for anyone. In addition to the wayfinding, the screens offer a chance to test out new interactive services with Helsinki residents. The goal is to get people to participate and take action, via different campaigns for example. The City of Helsinki and Forum Virium Helsinki have together piloted digital wayfinding, signage as well as interactive services for several years now.
You’re welcome to test the re-launched wayfinding service on the screens around Helsinki city centre! The city screens are marked with a recognizable info sign.