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Weekly Sneak Peek: Arela Sunday

Weekly promotion: Weekly Sneak Peek is always the first to publish novelties by design makers and brands. The promotion series is kicked off with Arela’s undyed cashmere collection.

Weekly Sneak Peek is Helsinki Design Weekly’s new promotional series that announces products, collections and other novelties by design makers and brands. The first in line is Arela’s new collection Arela Sunday made of undyed cashmere.

Who? Arela is a Finnish clothing brand known for its cashmere and merino woollen knits.

What? Arela Sunday houseware collection made of undyed eco cashmere.

Where? The store is located in Punavuori, Helsinki, and online store is available here.

When? The collection is on sale now.

Why? –We provide a continuing, non-seasonal collection that includes familiar items as well as novelties, such as a baby blanket.

It is made of undyed cashmere, which is why the colour palette consists of natural browns and greys. Therefore, the items are even more ecological than our “regular” cashmere products whose carbon footprint consists of chemicals and water used in dyeing. As it is, cashmere knits are rather ecological because their production does not involve a lot of water or chemicals and they do not need to be washed often.

This collection has been designed to use at home and to create a home-like feeling outside the home.

Arela Sunday:

Aspen hoodie & Kaoru trousers © KRISTIINA MÄNNIKKÖ

Eelia tunic © KRISTIINA MÄNNIKKÖ

Haru robe © KRISTIINA MÄNNIKKÖ

Ilta baby blanket © KRISTIINA MÄNNIKKÖ

The ‘Aamu’ sleep masks are made of recycled cashmere in Finland, and 10% of sales are donated to humanitarian aid via Finnish Red Cross. © KRISTIINA MÄNNIKKÖ

Haru robe © KRISTIINA MÄNNIKKÖ

Haru robe © KRISTIINA MÄNNIKKÖ

This series is a curated collection of promotional articles. If you want to pre-launch your product for design professionals and early adopters, please contact info@www.helsinkidesignweek.com.

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Helsinki Design Weekly is an online design publication presenting timely phenomena in the field of design and raises discussion about the future of the industry bolstered by top writers on the front lines.