Register Description

January 13, 2016

PERSONAL DATA ACT (523/99), REGISTER DESCRIPTION IN ACCORDANCE WITH SECTION 10
Preparation date: 1 January 2016

Name of register
Customer and interest group register for Helsinki Design Week –festival and Helsinki Design Weekly –online publication.

Registrar
Luovi Productions Oy, Katajanokanlaituri 5, 00160 Helsinki, Business ID 1085032-4
www.helsinkidesignweek.com
Telephone +358 (09) 315 77658

Person handling register matters
Reetta Turtiainen, tel. +358 50 341 6255, .(JavaScript must be enabled to view this email address)

Purpose of handling personal data
The main purpose of this personal data register is to act as a customer and interest group register for Helsinki Design Week –festival and Helsinki Design Weekly –online publication.

The register contains personal data about Helsinki Design Week –festival and Helsinki Design Weekly –online publication related private-, corporate- and association-/community-based customers and interest groups.

The customer data contained in the register may be handled for the purposes following: 
Maintenance and management of customer and interest group relations 
Implementation, development and upkeep of services and functions directed towards the customer and interest groups 
Information distribution, communications, marketing, sales promotion and impact- and marketing-based research regarding Helsinki Design Week –festival or Helsinki Design Weekly –online publication.

The operational requirements of Helsinki Design Week –festival or Helsinki Design Weekly –online publication.such as the implementation, invoicing and reportage of the service process
Planning and development of Helsinki Design Week –festival or Helsinki Design Weekly –online publication.

Register data content
The customer database for Helsinki Design Week –festival and Helsinki Design Weekly –online publication.contains the following data: 
Names 
Addresses 
Language for communications 
Date of birth 
Gender 
Country of residence 
Telephone numbers 
Email addresses 
Organisational data 
Entries connected with direct marketing permission and prohibitions 
Other data required for use of services

Normal data sources
Register data accumulate from: 
Registrants themselves 
A third party agreed to by the registrant 
The address information systems in updating name and address details 
The register is supplemented with, for instance, those who have subscribed to the Helsinki Design Weekly newsletter, to the Design Driven City newsletter and the representatives of cooperation partners in Helsinki Design Week –festival or Helsinki Design Weekly –online publication.

Normal relinquishment of data and transfer of data outside the EU and ETA 
Personal data shall not be relinquished to third parties except as within the permitted or obligated limits of the valid legislation.

Personal data shall not be transferred outside the European Union or the European Economic Area. Personal data may, however, be relinquished to others with the customer’s own approval.

Register protection
The register is in IT format. Right of use to the register is held only by those in the service of the registrar and other designated persons who require the data in their tasks. They have the user IDs and passwords at their disposal. The information is protected by means of appropriate and up-to-date information technology-based solutions and data security.

Right to inspection and prohibition
According to the Personal Data Act, the customer has the right to inspection and error correction as well as the right to refuse both the delivery of electronic messages concerning offers and benefits and the use of personal data for direct marketing. If registrants wish to apply the right to prohibit or obtain more information with regard to the handling of their personal data, they may contact the person mentioned above who handles register matters. In the event that the customer wishes to apply his/her right to inspection, s/he must, in accordance with section 28 of the Personal Data Act, present his/her request for inspection in a personally signed or otherwise similarly certified document, or visit the registrant personally.