• Exhibition


  • Industrial design and products
  • Architecture
  • Interior
  • Urban planning
Sep 13, Wed 09:00-19:00
Sep 14, Thu 10:00-19:00
Sep 15, Fri 10:00-18:00
Messuaukio 1, 00520 Helsinki
Event type
Registered Only
Accessibility for all

Showroom is an event about design, spatial design and lighting, organized in collaboration between Helsinki Design Week and Habitare in the Helsinki fair centre from 13 to 15 September 2017.

This year’s theme is Q&A, through which the talks on stage aim to reflect the underlying needs and expectations and to answer related questions that may arise.
The Showroom stage programme will review architecture, urban planning and design as interaction between people, buildings and the environment. Among other things, the multidisciplinary and critically oriented programme provides answers to questions concerning the future of cities and the relation of nature and architecture.

This year, the exhibition structure is designed by Avanto Architects. The theme is Infinity. Large mirrored surfaces will reflect the sections and multiply their area.



WED 13.9.

10.30 KEYNOTE: Edward Barber & Jay Osgerby

12.00 LUNCH TALKS Interior design in public spaces -a discussion about the future and internationalization in the field: Joanna Laajisto, Petra Majantie & Vertti Kivi (FI)

13.00  Best exhibition stand award (FI)

13.30 Panel discussion: Urban environment needs creative approaches – Creating more value for construction through art and design (FI)

14.30 ARCHITECTS ON ARCHITECTS: Ville Hara & Helena Sandman (FI)

15.30 “From “Chocolate” to “Athlete”: 10 Years at 21_21

16.00 Panel discussion: Design museums of tomorrow – Perspectives from Japan, Finland, and the world

17.30 Introduction speech: Kirsi Saarikangas (FI)

18.00 KEYNOTE: Flemming Rafn Thomsen: “Nature first”

THU 14.9.

10.30 Exhibitor programme: Innofusor (FI)

11.00 Exhibitor programme: Kinnarps (FI)

12.00 LUNCH TALKS:  Landscape architecture and multivalent green areas in the city: Ulla Loukkaanhuhta, Susanna Lehvävirta & Mari Ariluoma (FI)

13.00 Exhibitor programme: Isku Interior

13.30 Exhibitor programme: Barrisol

14.00 Masao Kobayashi – Miyadaiku, a carpenter specialized in old Japanese temples

15.00 ARCHITECTS ON ARCHITECTS: Juho Grönholm & Hilla Rudanko (FI)

17.00 Introduction speech: Elina Alatalo (Dwellers in Agile Cities)

17.15 Introduction speech: Timo Hämäläinen (From Rurban to Urban)

17.30 KEYNOTE: Mike Lydon (Street Plans, Tactical Urbanism)

19.00-21.00 Opening Night (invitation only)

FRI 15.9.

10.30 Panel discussion: Guerrilla Lighting (FI)

12.00 LUNCH TALKS: Service design in the projects of spatial design and urban planningPaula Bello, Mikko Koivisto & Erno Forsström

13.00 KEYNOTE: Kim Weckstrøm Jensen (Le Klint)

14.00 Sami Rintala: Rintala Eggertson’s latest designs & projects, and the thinking behind it

14.30 Panel discussion: Mobile Home: Harry Charrington & Sami Rintala (Finnish Institute in London)

15.30 ARCHITECTS ON ARCHITECTS: Marco Casagrande & Inari Virkkala (FI)

16.30 Introduction speech: Marco Steinberg (Snowcone & Haystack)

17.00 KEYNOTE: Keller Easterling

The host of the stage programme is Aleksi Pahkala.

More information


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