• Lecture

Data-Driven Design Day

  • Service design
Sep 12, Tue 12:00-17:00
Aleksanterinkatu 16-18
Event type
Selling Tickets
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Event price

Helsinki Design Week collaborates for the first time with the annual Data-Driven Design Day in the beautiful Valkoinen Sali.  Come and hear about the current topics of the data field.

The third annual Data-Driven Design Day will happen in Helsinki on Tuesday, the 12th of September 2017! This event is a forum for sharing visions and practices in utilizing data for the benefit of design. We’re expecting to hear speeches that inspire the audiences to create and improve products and services for a better customer experience and more profitable business.

The programme consists of hand-picked topics from leading practitioners. The topics are relevant to designers, product owners and managers, data scientists and everyone else interested in how digital products flourish with data.

This year our theme area is e-commerce and retail. The theme is reflected in the presenters’ topics and themes, but the discussion is not exclusively about the web or brick and mortar stores. There will also be peeks into leading data-driven organizations and algorithmic design fuelled by data. The event is hosted in english.

Program curator and host : Dr. Lassi A. Liikkanen

Get your ticket here.

Watch the streaming


12:15 Lassi A Liikkanen – Welcome to #DDDD2017!

Yury Vetrov,  Head of Portal UX at Mail.Ru Group

Can data tell you what to build?

Timo Luoto, Chief Business Development Officer at Frosmo Making data matter: For whom do we design

Antti Oulasvirta, Professor of User Interfaces at Aalto University User interfaces that design themselves

Matti Parviainen, Managing Consultant at Columbia Road Looking for revenue: design to discover where sales come from


Coffee break


Eetu Paloheimo, VP, Digital Sales and Marketing at Veikkaus – Personalized Customer Experiences at Veikkaus.fi

Tuukka Häkkinen, Product Design Manager at Nosto

The Anatomy of a Successful Ecommerce Store

Jussi Mantere, Head of User Experience at Kesko

Designing personas based on big behavioral data


16:15 closing time


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